So you want your website to make you look big. More power to you. But the business experts I talked to recently say small is cool with customers, too. Small businesses, they say, have a personality, flavor, and sensibility that big businesses can’t match. And when it comes to what you put on your website, they urge: Don’t be afraid to tout your smallness.
Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. These days building a business website or eCommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.
In Canada, the showing is even more dismal. The Canadian Internet Registration Authority’s (CIRA’s) 2014 Factbook found that only 41% of Canadian small businesses have a website at all. And a global survey commissioned by GoDaddy from Redshift Research of “very” small businesses in Australia, Brazil, Canada, India, Mexico, Turkey, United Kingdom, and the United States found that 59% did not have a website. The majority of offline SMEs (68 percent) in Ireland believe there is simply ‘no need’ to have a website.
Our latest dot ie Digital Health Index shows that half of all Irish SMEs acknowledge the benefits of an online presence, yet almost a quarter (22 percent) of them are not present online. This means they have no digital asset or no website or social media presence and no way of engaging with Ireland’s e-commerce market which is forecast to grow to €14 billion by 2021.